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Social media are playing an increasingly important role as information sources for travelers. The goal of this study is to investigate the extent to which social media appear in search Engine results in the context of travel-related searches

The section on communication between humans deal with media and messages of communication And the audiences of mass communication. Those papers included under the section on Communication effects cover attitudes, information, and effects; social effects; public

The development of social media started off with simple platforms such as  Unlike instant messaging clients such as ICQ and AOL’s AIM, sixdegrees.com was the first online business that was created for real people, using their real names. However, the first social networks were short-lived because their users lost interest. The Social Network Revolution has led to the rise of the networking sites.

Some social media sites have greater  virility - defined as a greater likelihood that users will reshare content posted (by another user) to their social network. Many social media sites provide specific functionality to help users reshare content